? Cool Title, but what’s the news?
The observations by the Competition Commission of India (CCI) on the discounting practices of Flipkart may trigger a regulatory probe of all online marketplaces that rely on discounts to attract customers.
? Okay, but what does it mean?
On Thursday, Flipkart, Amazon and Paytm Mall were all running heavily-advertised sales on their platforms, offering discounts of more than 70% on their platforms on all kinds of products, including books, smartphones, televisions and clothing. These platforms say the discounts are offered by third-party sellers.
? Why should I care?
In 2013, the ED had investigated several e-commerce firms, including Flipkart, Snapdeal and Myntra, for possible violations of FDI laws.
If it is found that these companies are in violation of the laws, the Indian e-commerce