Telecom giant Bharti Airtel has expanded its partnership with Netflix in India and is gifting a three-month Netflix subscription for free to its subscribers.
? Okay, but what does it mean?
The ‘gift’ is valid for eligible subscribers of select Airtel Postpaid and V-Fiber Home Broadband plans. On expiry of the free period, subscribers can pay for an extension using the Airtel postpaid or home broadband bill.
In a statement, Airtel said it will be announcing details of the eligible postpaid mobile and home broadband plans in the coming weeks.
? Why should I care?
Apart from eligible subscribers, customers who are not eligible can also avail the gift by signing up to or upgrading to eligible Airtel plans. These customers can further pay for future Netflix subscriptions using their Airtel bill.
Apart from a free subscription, the partnership pertains to Airtel promoting Netflix content by providing a dedicated row on the Airtel TV app to access Netflix.