? Cool Title, but what’s the news?
Flipkart, flush with funds after a $2-billion infusion by Walmart, is scouting for companies that have a “strong tech team” and are solving an “India-specific problem”, said Flipkart’s CEO Kalyan Krishnamurthy.? Okay, but what does it mean?
Flipkart’s acquisition of Liv comes at a time when ecommerce companies in India have shifted their focus to tier II and beyond areas and target the next 200-300 million online shoppers. However, heterogeneity of language in these areas is a hurdle that needs to be crossed.? Why should I care?
This buyout & the ones in the future will eventually allow Flipkart users to engage with the platform using ‘voice’ in multiple languages, which opens opportunities for the online retailer to tap into tier-2 and beyond customers. And it would allow a unique user experience for online shoppers that would definitely make for a great experience, along with the great offers that Flipkart keeps on bringing! Source: Gadgetsnow
